Quality & Management Dev -- Interpersonal Skills

Market Your Consultancy & Professional Services: Tools for Entrepreneurs

With the recent increase in Consulting and Professional Services, it is hard to find and keep new clients.
Held on:Dec 12, 2011For:1 day(s)In:Lahore

Establishing and staying in a business is a major undertaking which is threatened if there is not enough long-term business to survive.

Open Enrollment Course
Course Fee:PKR 8000/Person

Course fee is inclusive of Training Booklets, Lunches, Teas and Training Certificates. We offer group package rates for more than 2 participants from the same organization.

The Course

  • Take stock of where you are now
  • Defining your business to potential clients
  • Mission statement
  • Understanding your clients and potential clients
  • Niches
  • Professional practices matrix
  • Client driven marketing Vs seller driven marketing
  • Conducting marketing research for the kind of services you are offering
  • Obtaining competitive information
  • Analyzing competitive information
  • How to reach potential clients
  • Marketing tactics
  • The importance of planning
  • Developing your marketing plan

 

What will you Learn?

  • Developing a vision for your services
  • Key Management functions for success
  • The importance of defining your business to clients in a clear and concise way
  • Know how to market yourself to secure more clients
  • Seeing your niche from a client perspective
  • Fundamental of marketing management for your services
  • Understanding the need for more marketing activities
  • Learn to conduct a more result oriented marketing program
  • Benchmarking yourself with other similar industries
  • Goals and Tactics Pyramid

 

Who Should Attend

Small business owners and individuals proving services in any kind of business.

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