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Marketing Your Consulting and Professional ServicesWith the recent increase in Consulting and Professional Services, it is hard to find and keep new clients. Establishing and staying in a business is a major undertaking which is threatened if there is not enough long-term business to survive. HOW YOU WILL BENEFIT · Know how to market yourself to secure more clients · Fundamental of marketing management for your services · Understanding the need for more marketing activities · Learn to conduct a more result oriented marketing program WHAT YOU WILL COVER · Take stock of where you are now · Defining your business to potential clients · Mission statement · Understanding your clients and potential clients · Niches · Professional practices matrix · Client driven marketing Vs seller driven marketing · Conducting marketing research for the kind of services you are offering · Obtaining competitive information · Analyzing competitive information · How to reach potential clients · Marketing tactics · The importance of planning · Developing your marketing plan WHO SHOULD ATTEND · Small business owners and individuals proving services in any kind of business |
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